Ausmed Rebrand
Australia’s leading provider of CPD education for health professionals.
Brief
Ausmed recognised the long-term importance of a strong brand. The scope of this project was to refine and clearly articulate the brand purpose, mission and vision and deliver a visual identity to match.
Outcomes
Develop the brand strategy
Deliver an updated logo
Create a strong visual identity
Evangelise across the company
Contributors
Will Egan
Former CMO - now CEO at Ausmed